A decade ago I launched BrickUpdate.com. I just wanted to take a moment to reflect on those years. This year, of course, has prevented me from really getting to stores to take photos of LEGO aisles. But the truth is, I have not really been actively collecting LEGO for several years now. I still enjoy documenting the LEGO retail experience though, and look forward to doing that next year and beyond. This blog had a very narrow and simple mission of capturing what LEGO looks like in stores. When I started it, I was imagining what it would be like to see LEGO aisles from the year 2000, or 1995, or 1987. Looking back on photos from this blog that are now a decade old, it feels incredible. Stepping back in time to see sets and themes that are now long retired; sales and discounts that resellers dream of. And considering that kids who bought those sets 10 years ago are perhaps now at the age where they may begin reminiscing about them and considering collecting them in the future.
Here is the selection of LEGO at Target this month:
Now that Toys R Us stores are closed, it’s kind of sad to think that stores such as Target are the biggest displays of LEGO that you will see, outside of an official LEGO Store.
I stopped by a Toys R Us to find that they were in their final 5 days of operation, with everything marked down to 60% – 80% off. Most of the store was completely empty, including the LEGO section.
With the news that Toys R Us would be shutting down all of its stores, I took a trip to capture the state of their LEGO department before it became messy due to liquidation sales.
I’ll start the photos in the LEGO section, but then give you an extended tour of other parts of Toys R Us.
This is what the LEGO selection looked like at the Rockefeller Center store during the holidays 2017.
I am constantly amazed at how many incredible new sets LEGO comes out with. There are so many that I don’t actively collect anymore, but it is nice to see them all. Here is a look at what was on the shelves at Toys R Us in the summer of 2017
They were redoing some of the walkway right in front of the LEGO Rockefeller Center store, which resulted in LEGO creating a new tented entranceway:
I visited the Rockefeller Center LEGO Store in New York City, and at first was surprised to see so many sand green pieces on the pick a brick wall. Until, I finally realized what their little mini-build was for, then it all made sense: