Does Toys R Us Price Gouge With LEGO?

In LEGO forums, there is always a lot of discussion as to how Toys R Us regularly prices their LEGO higher than other stores and higher than MSRP. I have noticed that leading up to the holidays, the keep increasing prices more and more. I forget the exact numbers, but you would see something like for a $20 MSRP set:

  • Jan – June $24.99
  • Sept $29.99
  • Oct $34.99
  • Nov – Dec $37.99

I remember this with the Harry Potter Quidditch Match set.

I took a trip to Toys R Us yesterday, and saw they had a “sale” on several sets that basically brought them back down to the normal normal MSRP prices that you find at every other store. It’s a strange psychology behind it. It “seems” like a deal if they raise prices high enough.

Anyhow, here are photos from my trip yesterday:

Save $30! Well, not really, that just brings Jabba’s Palace back down to the price you can buy it everywhere else:
LEGO at Toys R Us

Same with The Malevolence:
LEGO at Toys R Us

The LEGO aisle:
LEGO at Toys R Us

Taking $20 off brings Palpatine’s Arrest down to regular MSRP too:
LEGO at Toys R Us

“Saving” $10 on the Quinjet Aerial Battle still leaves it $5 more than anywhere else you can buy it:
LEGO at Toys R Us

Surprisingly, Ghost Train actually is a deal at this price. Normal MSRP is $79.99.
LEGO at Toys R Us

Mines of Moria is down to regular MSRP once you take $20 off:
LEGO at Toys R Us

Otherwise, here are some other interesting things I saw in my trip, including this Ninjago Sticker Puzzle:
LEGO at Toys R Us

The LEGO Hobbit notebook:
LEGO at Toys R Us

Power Functions:
LEGO at Toys R Us

Still plenty of Lloyd ZX minifigs in stock:
LEGO at Toys R Us

Ninjago training set:
LEGO at Toys R Us

Still plenty of retired themes, including Harry Potter, red box Ninjago, Pirates of the Caribbean:
LEGO at Toys R Us

LEGO at Toys R Us

LEGO at Toys R Us

LEGO at Toys R Us

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