LEGO at Target – December 24th…

Amazing to see how wiped out the LEGO aisle is at Target today, especially as all the other toy aisles still had plenty of stock. In the final photos, you can actually see that Target employees are adding other games to the LEGO shelves, just to fill up the empty space. Even though I have been a bit down on the overwhelming rise of “LEGO as investment,” it is impossible to argue that kids simply LOVE LEGO and that for each kid that grows up with this toy, that turns into an adult who has a sentimental affection for all things LEGO. When you see an aisle wiped clean like this, you are looking at decades of increased love for LEGO:

LEGO at Target

LEGO at Target

LEGO at Target

LEGO at Target

LEGO at Target

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