New LEGO Minifig Displays at Target

by admin on August 22, 2012

Some new displays appeared in the LEGO aisle at my local Target. First up, the big Monster Fighters Display. Notice the images of minifigs at the bottom (kid eye-level) with the phrase “collect them all”
LEGO at Target

I believe this is a Target exclusive, set 9465 The Zombies:
LEGO at Target

A pretty large Monster Fighters section, but that is to be expected given that Halloween is coming up:
LEGO at Target

This is one of the new minifig displays, really pushing them as huge selling point in buying sets (which we know they already are):
LEGO at Target

Two of the bigger Monster Fighter sets:
LEGO at Target

Super Heroes had the same type of minifig display. I’m sure this drives kids nuts, as it must parents. A kid who wants just the Hulk minifig realizing he has to buy some big set to get it. That said – this is a nice way to make LEGO a bit more like action figures in the toy aisle, since most action figures are behind a clear pastic bubble:
LEGO at Target

Up close:
LEGO at Target

A mix of sets: Lord of the RIngs, Ninjago, and Hero Factory:
LEGO at Target

Ninjago. This stuff seems to be wildly popular. I am just now starting to pay more attention to it:
LEGO at Target

The $20 training set, displayed as an action figure would be:
LEGO at Target

A Ninjago Booster Pack:
LEGO at Target

City, Dino and Creator:
LEGO at Target

That Pirates of the Caribbean ship is still in stock everywhere:
LEGO at Target

More City. Bank Transfer is still in stock too:
LEGO at Target

LEGO Star Wars:
LEGO at Target

More:
LEGO at Target

Finally, some of the Summer 2012 releases:
LEGO at Target

Blurry, but good:
LEGO at Target

The Skiff:
LEGO at Target

The new Star Wars display. Kind of underwhelming, especially when you realize that the one ship costs $90 by itself:
LEGO at Target

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