Author: BrickUpdate

Here is a look at the LEGO at Bridgewater Commons Mall in New Jersey, in March 2023:

Here is a look at the LEGO Store Flatiron in January 2023:

             

     

Here is the selection of Indigo in December 2022:

This is the LEGO selection at an independent toy store in New Jersey called jaZams:

Here is the selection at an Indigo store this month:

A decade ago I launched BrickUpdate.com. I just wanted to take a moment to reflect on those years. This year, of course, has prevented me from really getting to stores to take photos of LEGO aisles. But the truth is, I have not really been actively collecting LEGO for several years now. I still enjoy documenting the LEGO retail experience though, and look forward to doing that next year and beyond. This blog had a very narrow and simple mission of capturing what LEGO looks like in stores. When I started it, I was imagining what it would be like to see LEGO aisles from the year 2000, or 1995, or 1987. Looking back on photos from this blog that are now a decade old, it feels incredible. Stepping back in time to see sets and themes that are now long retired; sales and discounts that resellers dream of. And considering that kids who bought those sets 10 years ago are perhaps now at the age where they may begin reminiscing about them and considering collecting them in the future.

Here is the selection of LEGO at Target this month:

 

Now that Toys R Us stores are closed, it’s kind of sad to think that stores such as Target are the biggest displays of LEGO that you will see, outside of an official LEGO Store.

I stopped by a Toys R Us to find that they were in their final 5 days of operation, with everything marked down to 60% – 80% off. Most of the store was completely empty, including the LEGO section.